“You Believe the Wrong News”: The Psychology Behind the Shutdown

by artemisnorth | Jan 28, 2026 | Personal Essays | 0 comments

There comes a point in far too many small business websites where the whole thing stops feeling like a useful tool and starts feeling like the kitchen junk drawer.

You know the one.

You open it looking for one thing and suddenly you’re elbow-deep in dead batteries, mystery keys, elastic bands, expired coupons, two pens that do not work, and a screwdriver that apparently lives there now for reasons no one can explain.

That is a lot of small business websites.

And if your website feels weirdly hard to update, manage, or trust, the problem may not be you. It may be that the site has become cluttered, outdated, or structurally messy over time.

You go in to fix one tiny thing. Change a sentence. Swap a button. Update a date. Add a link. Nothing dramatic.

Cute.

Forty minutes later, you’re wandering through old pages, duplicate drafts, weird settings, mystery plugins, and images named things like final-final-2-reallyfinal.jpg, wondering which version of past-you made these choices and why she was allowed near the controls.

That is not a discipline problem.

That is a structure problem.

When your website starts fighting back

A lot of people assume website stress means they are disorganized, bad at tech, behind on everything, or somehow failing at adulthood.

Usually, that is not what is going on.

Usually what happened is much less dramatic and much more annoying.

The website grew.
The business changed.
Offers shifted.
A new page got added.
A tool got bolted on.
Something broke.
Something got patched.
Something got ignored because you were busy and it seemed fine enough at the time.

Which, to be fair, is how a lot of business decisions get made when you are one person trying to do seventeen jobs and occasionally eat lunch.

So no, this does not mean you ruined your website.

It usually means the site has been collecting layers.

And layers create friction.

Not all at once. Just steadily. Quietly. Like digital plaque.

What a messy small business website actually looks like

The sneaky part is that it does not always look terrible from the outside.

Sometimes the homepage still looks perfectly decent. Sometimes the branding is nice. Sometimes the site even works well enough that nobody is actively screaming.

The trouble usually shows up behind the scenes.

It looks like this:

  • too many old pages hanging around because you are afraid to delete the wrong one
  • blog categories that made sense once and now mostly raise questions
  • plugins you no longer use but do not quite trust yourself to remove
  • settings buried in seventeen different places for no good reason
  • duplicate images and mystery files breeding quietly in the media library
  • pages you avoid editing because every time you touch them, something gets weird
  • a backend that turns every “quick update” into a whole production

And here is the part that matters:

When your website is hard for you to manage, it often becomes harder for visitors to use too.

Not always in a big flashing-error way.

Sometimes it shows up as clutter, confusion, inconsistency, dead ends, outdated information, missing context, or just that faint but unmistakable feeling of, “Hm. Something here is a little janky.”

People may not know exactly what is off.

They just feel the drag.

The hidden cost of website clutter

A website junk drawer does not just waste time. It eats momentum.

Every small update starts to feel mildly cursed. You put things off, avoid publishing, and start dreading tasks that should be simple.

That is the real cost.

Not just the mess itself, but the mental drag of a tool that quietly trains you to avoid using it.

That is how a business website turns into background stress.

It is the same kind of low-grade friction that shows up in other parts of running a business too. Small things are not always small when they keep draining time, attention, and energy. You can explore more of that in the Business & Workflow section of the site.

Why simple website cleanups turn into bigger jobs

Sometimes you think you are doing a quick little website tidy.

Delete a few things. Clean up a page or two. Be responsible. Feel accomplished.

Adorable.

Because once you start pulling at the threads, you often realize the clutter was not the whole problem.

The clutter was just sitting on top of bigger structural issues.

Old content overlaps with current offers.
Page hierarchy stopped making sense somewhere around three pivots ago.
Images are missing proper names or alt text.
SEO details were never actually finished.
Accessibility got patchy.
Navigation evolved by accident instead of on purpose.

So what looked like a bit of housekeeping turns into a real audit.

Annoying? Yes.

Useful? Also yes.

Because now you are finally seeing what the website has been trying to tell you with all its weird little acts of resistance.

I wrote about that kind of domino effect more directly in How a Website Cleanup Turned Into an SEO and Accessibility Audit.

Signs your website needs a cleanup

Here are a few.

Small edits take way too long

You should not need a snack, a pep talk, and a support ferret to update one section of a page.

You are never fully sure what is live

If you have to squint at your own website like a suspicious Victorian aunt, something is off.

You keep finding outdated pages or half-finished bits

That usually means the site has grown without a clean structure underneath it.

You avoid touching parts of the site

Not because you are lazy. Because you do not trust what will happen if you breathe on them.

The backend feels heavier than it should

Too many decisions. Too many steps. Too many places for things to hide and wait for you like little goblins.

If several of these sound familiar, you do not have a motivation problem.

You have a website friction problem.

What to do first

You do not need to fix the whole thing in one dramatic burst of digital righteousness.

Please do not do that to yourself.

Start smaller.

1. Figure out what actually matters now

What pages, offers, and content are still relevant to the business you have today?

Not three rebrands ago. Not two pivots ago. Not that lovely idea you had in a fit of optimism and never fully used.

Now.

2. Identify the obvious clutter

Old pages. Duplicate drafts. Unused images. Abandoned ideas. Expired announcements. Offers you do not even want anymore.

You do not have to delete everything immediately. This is not a purge montage.

But you do need to know what is taking up space.

3. Map the core structure

What are your main pages?
What do visitors most need to find?
What do you most need to update regularly?

That gives you a practical picture of what the site is actually supposed to support.

4. Notice where you feel resistance

Which tasks always feel more annoying than they should?

That is usually where the mess is costing you the most.

Pay attention to the spots that make you sigh before you even click. Your nervous system knows things.

5. Stop treating every website problem like a personal flaw

A messy website is usually what happens when a real business grows in real time and nobody gets around to rebuilding the plumbing because they are busy trying to run the actual business.

That is not a character defect.

That is maintenance catching up with you in ugly shoes.

Your website is supposed to support the business

Not haunt it.

Not confuse you.

Not punish you for trying to update a sentence.

A website does not need to be perfect. It does not need to be massive. It does not need a thousand bells, whistles, and dashboard goblins demanding snacks.

It does need to be usable.

Clear enough that visitors can find what they need.
Clean enough that you can manage it without losing the will to live.
Structured enough that it supports the business instead of creating more drag around it.

That is the real goal.

Not perfection.

Usability.

Because a business website should feel like a tool.

Not an escape room.

Final thought

If your website feels harder to manage than it should, the answer is probably not to shame yourself into “being better at it.”

The answer is to look at the structure, the clutter, the outdated bits, and the friction points, and start untangling what is actually going on.

Because your website should not feel like a drawer full of mystery wires, expired coupons, and decisions made by a sleep-deprived raccoon.

It should feel like something you can use without needing emotional backup.

And honestly, that is not asking too much.

If your website feels harder to update, manage, or trust than it should, that is exactly the kind of mess I help untangle in TechAlchemy. Get in touch here and we’ll look at what is clutter, what is broken, and what to fix first.

Yesterday on Hive, I got one of those comments that’s half static, half attitude. The message itself was so garbled I couldn’t even tell what point she was trying to make. Then came the follow-up: I “believe the wrong news outlets.”

Ah yes. The classic. Insult first, then pretend you’re the reasonable one while you imply the other person is brainwashed. It’s a move, and it’s everywhere right now.

I didn’t clap back. I just wished her a nice day and kept it moving. But it stuck in my brain, because it made me wonder: how do people get to a place where they can dismiss credible reporting, video, and eyewitness accounts as “propaganda”… and feel righteous about it?

A recent example is the public outcry around two fatal encounters in Minneapolis involving federal immigration agents, including the deaths of U.S. citizens Renée Nicole Good and Alex Pretti. Major outlets have reported on the cases, and lawmakers have been seeking records and answers, which tells you this isn’t just “internet drama.”

So what’s actually happening in the human brain when someone’s default response is, “Fake news”?

When politics becomes identity, facts feel like an attack

At first, politics is preferences: taxes, healthcare, immigration, whatever. For some people it shifts into identity: This is my team. These are my people. This is who I am.

Once that happens, criticism of the leader or movement doesn’t land as information. It lands as a threat.

Not “Maybe I should reconsider this.” More like:

  • “You’re calling me stupid.”

  • “You’re calling my people evil.”

  • “You’re trying to take away my place in the world.”

If you’ve ever watched someone defend a messy relationship way past the point of reason, you already understand the vibe. It’s not about logic. It’s about protecting the self.

Motivated reasoning: your brain turns into a defense lawyer

Motivated reasoning is basically when the brain stops being a judge and becomes a lawyer hired by your feelings.

Same person, same IQ, same ability to analyze… but the standards change depending on whether the information helps or hurts “their side.”

  • If a story makes their team look good, it’s “obvious” and “common sense.”

  • If a story makes their team look bad, suddenly it’s “biased,” “out of context,” “doctored,” “the media always lies.”

So when someone says “you believe the wrong outlets,” sometimes it’s not a real critique. It’s a reflex that lets them avoid grappling with anything uncomfortable.

Cognitive dissonance: the brain hates the sentence “I might be wrong”

Cognitive dissonance is the mental itch you get when two beliefs can’t comfortably coexist, like:

  • “My side is the good guys.”

  • “My side is connected to something horrifying.”

That clash hurts. So the mind reaches for the quickest painkiller, not the most accurate conclusion.

That’s how people end up with lines like:

  • “That didn’t happen.”

  • “It happened, but it’s exaggerated.”

  • “It happened, but they deserved it.”

  • “It happened, but it was staged.”

“Propaganda” is the ultimate shortcut because it turns a complicated reality into a simple dismissal. One word, no discomfort.

Group belonging is stronger than “being right”

Here’s the part people underestimate: humans are wired for belonging. And belonging is not a cute personality trait. It’s survival software.

If someone’s social world is tied to a political identity, changing their mind can mean real consequences: conflict, shame, isolation, losing their online tribe, losing their offline peace.

So even if doubt flickers privately, it gets crushed publicly. Doubling down becomes the safer option.

This is why the “wrong news” accusation is so popular. It’s not just an argument. It’s a loyalty signal. A little flag they wave to show they’re still part of the group.

“The media lies” becomes a filter, not a thought

Healthy skepticism says: “Let’s verify this.”

But there’s another mode where “mainstream sources are lying” becomes the default setting. Once that filter is installed, any negative information about the leader is automatically tagged as hostile content.

At that point, evidence is not evaluated. It’s rejected.

And the person rejecting it can genuinely feel like they’re being smart and protected. That’s the twist. The rejection itself feels like wisdom.

Conspiracy thinking can feel comforting

A messy world is hard to tolerate. Randomness is scary. Injustice is scary. The idea that powerful systems can hurt people and there’s no clean explanation is… a lot.

Conspiracy stories offer emotional relief:

  • Someone is in control.

  • Nothing is random.

  • You are one of the few who “sees the truth.”

That last one is addictive. Confusion turns into superiority, and suddenly doubt feels like weakness.

The goal isn’t to “win,” it’s to stay human

I’m not writing this to start a war, and I’m not interested in dunking on strangers for sport. I’m writing it because I want people to understand what they’re up against when a conversation collapses into “wrong outlets” and “propaganda.”

Because here’s the truth: you can’t fact-check someone out of a position they’re using to protect their identity and social safety.

You can sometimes lower the temperature by shifting the conversation from teams to values:

  • “Do you believe citizens should be safe from excessive force and have accountability when things go wrong?”

  • “What evidence would you consider trustworthy, and why?”

  • “Can we talk without insults, or are we done here?”

That last one matters. Boundaries are not mean. They’re adult.

Wrap-up: Carney, Havel, and the little sign in the window

This is why Prime Minister Mark Carney’s Davos speech hit me so hard. In his address at the World Economic Forum on January 20, 2026, he referenced Václav Havel’s essay The Power of the Powerless and the “greengrocer” story: a shopkeeper displays a political slogan he doesn’t believe because it’s safer to comply than to stand out. Havel’s point was that systems survive when ordinary people keep performing the lie. (You can read the full speech here.)

That’s what a lot of “you believe the wrong news” comments are, if we’re being honest. It’s a sign in the window. It’s a performance of belonging.

And if we want a better world, we need more people willing to take the sign down, ask hard questions, and “live in truth,” even when it’s uncomfortable.

Not perfectly. Just honestly.

Until next time friends...

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